Rachael Ray Cucina Ceramic Launch Creative
art direction & Brand Design; Visual Identity
Developed creative assets and direction for Rachael Ray’s new cookware collection launch, Cucina Ceramic. The visuals gave the brand a modern refresh while staying true to Rachael’s brand style. Assets created included alt images and enhanced content, email design, and social media content.
Alt Images & Enhanced Content
In collaboration with JBS Studios in Berkeley, CA, I led and provided photo direction — ensuring consistency between all varying colors within the collection. I also created a template for all alt images so the photographer could shoot around the copy.
Enhanced Content for Amazon
Email Design & Social Content, Influencer Box
My on-set studio experience extended to video shoots, working closely with models and a wardrobe stylist. All photo and video content captured were later used in emails and social media ads created. I later collaborated with internal team members to produce two PR / Influencer Boxes to reach new audiences and create excitement around the initial and following color launches.
