Rachael Ray Cucina Ceramic Collection
Creative direction & Brand Design
I developed digital assets and visual direction for the entirety of Rachael Ray’s new cookware collection launch, Cucina Ceramic, includeding PDP graphics, enhanced content, email design, and social media content. In collaboration with JBS Studios in Berkeley, CA, I provided photo direction and created a template for the PDP graphics so the photographer and propping stylist knew the space needed for any overlaying copy. Mirroring the vibrancy of the product colors, ads and emails were drenched in color. I later collaborated with internal team members to produce two PR / Influencer Boxes to reach new audiences and create excitement around the initial and following color launches.
