Visit Vallejo Stickers

passion project; placemaking; identity

I made this type treatment when I first moved to Vallejo using the iconography from Visit Vallejo. Together, they say: Vallejo is Joy, Vallejo is Culture, Vallejo is Beautiful. These three distinct phrases come to mind when I think of Vallejo and the city’s identity. I turned the design into stickers, and started to hand them out to friends, family and local businesses.