HMA Baking Co. is a baked goods and cookie business established in October 2021. With company values like passion, fun and commitment to customers, HMA Baking Co. seeks to craft cookies that are elegant, yet fun for everyday or any type of occasion. Gabrielle, the baker behind the business, wanted the logo to incorporate an open box since it is a shipping-only business. The desire for a distinct flavor profile informed my decision to create a bold color scheme with some neutrals.